Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 D3697 2014 (Browse shelf) | Available | 00018349 |
HF5415.13 C33 2012 Cases in marketing management / | HF5415.13 C676 2013 Marketing for entrepreneurs : | HF5415.13 D3694 2010 Strategy from the outside in : | HF5415.13 D3697 2014 Demarketing / | HF5415.13 D83 2012 Marketing management : | HF5415.13 F58 2012 Flux : | HF5415.13 H2764 2014 The ultimate guide to strategic marketing : |
Includes bibliographical references and index.
Demarketing: an overview of the antecedents and current status of the discipline / Nigel Bradley and Jim Blythe -- Synchromarketing / Maria Pilar Martâinez-Ruiz -- Synchromarketing: demarketing places / Gary Warnaby and Dominic Medway -- Demarketing in a wicked problem context -- the case of cocaine / Nigel Jones, Paul Baines, and Steve Welsh -- Counter-marketing case studies / Clive Boddy -- General demarketing / Heather Skinner -- General demarketing case study / Nadio Granata and David Wyles -- Selective demarketing: a value destruction approach / Jillian Dawes Farquhar -- Selective demarketing: case study -- Frizzell Insurance / (Daisy) Jing Tan -- Ostensible demarketing: the power of prohibition / Robin Croft -- Ostensible demarketing case study / Sally McKechnie -- Unintentional demarketing / Theresa A. Kirchner -- "Unintentional demarketing" in higher education / Nnamdi O. Madichie -- Demarketing and marketing: a conceptual discussion / Jim Blythe.