Humanizing big data : marketing at the meeting of data, social science and consumer insight /
by Strong, Colin (Business writer) [author.].
Material type:
BookPublisher: London : Kogan Page, 2015Description: x, 212 pages ; 24 cm.ISBN: 9780749472115; 0749472111.Subject(s): Marketing -- Data processing | Internet advertising | Customer relations -- Management | Marketing research | Big data
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.125 S766 2015 (Browse shelf) | Available | 00020493 |
Total holds: 0
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| HF5415.123 S54 2013 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123 S54 2013 c.2 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.125 B5613 2012 In data we trust : | HF5415.125 S766 2015 Humanizing big data : | HF5415.1255 A76 2013 Branding the nation : | HF5415.1255 B84 2012 Customers first : | HF5415.1255 C38 2010 Go logo! a handbook to the art of global branding : |
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG