Services marketing : concepts, strategies, & cases /
by Hoffman, K. Douglas; Bateson, John E. G.
Material type:
BookPublisher: Mason, Ohio : South-Western Cengage Learning, c2011Edition: 4th ed.Description: xv, 461 p. : ill. ; 26 cm.ISBN: 9781439039397; 1439039399.Subject(s): Service industries -- Marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD9980.5 H644 2011 (Browse shelf) | Available | 00021734 |
Total holds: 0
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| HD9970 Y36 2014 開花之人 : | HD9980.5 B425 2012 Selling the invisible : | HD9980.5 F549 2014 Service management : | HD9980.5 H644 2011 Services marketing : | HD9980.5 P285 2012 Service operations management : | HD9980.5 S47 2012 Services marketing : | HD9980.5 W57 2012 Essentials of services marketing / |
Includes index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG