Item type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 M664 2010 (Browse shelf) | Available | 00000554 |
HF5415.13 M369 2014 Basic marketing : | HF5415.13 M369 2014 c.2 Basic marketing : | HF5415.13 M36913 2012 Marketing plans : | HF5415.13 M664 2010 Marketing : | HF5415.13 O97 2012 The Oxford handbook of strategic sales and sales management. | HF5415.13 P36 2014 The 20 Ps of marketing : | HF5415.13 P387 2013 Marketing management : |
Includes bibliographical references and index.
What is management? -- Marketing as a corporate function -- Segmentation, targeting, and positioning -- Online marketing -- Product and placement -- Price -- Promotion -- People -- Market research -- Global marketing.