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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands /

by Cato, Mac.
Material type: materialTypeLabelBookPublisher: Beverly : Rockport, c2010Description: 208 p. : ill. (chiefly col.) ; 27 cm.ISBN: 9781592535170; 1592535178.Subject(s): Branding (Marketing) | Consumer behavior | Identity (Psychology) | Emotions -- Social aspects | Communication in marketing | Creative ability in businessOnline resources: Table of contents only | Publisher description | Contributor biographical information
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.1255 C38 2010 (Browse shelf) Available 00000850
Total holds: 0
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HF5415.125 S766 2015 Humanizing big data : HF5415.1255 A76 2013 Branding the nation : HF5415.1255 B84 2012 Customers first : HF5415.1255 C38 2010 Go logo! a handbook to the art of global branding : HF5415.1255 C47 2013 International employer brand management : HF5415.1255 E337 2013 The Patron way : HF5415.1255 G65 2011 Affinity :

Includes bibliographical references.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG