Item type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1255 G73 2012 (Browse shelf) | Available | 00000862 |
HF5415.1255 C47 2013 International employer brand management : | HF5415.1255 E337 2013 The Patron way : | HF5415.1255 G65 2011 Affinity : | HF5415.1255 G73 2012 The ad-free brand : | HF5415.1255 J64 2015 Contemporary brand management / | HF5415.1255 K37 2012 Breakthrough branding : | HF5415.1255 K463 2014 Brand and talent / |
Includes bibliographical references (p. 266-269) and index.
"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget"--Back cover.