Brand rewired : connecting intellectual property, branding, and creativity strategy /
by
Chasser, Anne H
; Wolfe, Jennifer C.
Material type: 
BookPublisher: Hoboken, N.J. : Wiley, c2010Description: xvi, 224 p. : ill. ; 24 cm.ISBN: 9780470575420 (cloth/website); 0470575425 (cloth/website).Subject(s): Product management | Branding (Marketing) | Intellectual property | Strategic planning
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.15 C46 2010 (Browse shelf) | Available | 00000880 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5415.135 K47 2013 Strategic marketing problems : | HF5415.15 A33 2013 The edge : | HF5415.15 C26 2012 Defending your brand : | HF5415.15 C46 2010 Brand rewired : | HF5415.15 H3355 2013 The product manager's survival guide : | HF5415.15 H35 2009 The product manager's desk reference. | HF5415.15 R544 2012 Positioning the brand : |
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG