Business-to-business marketing management : strategies, cases, and solutions /
by
Glynn, Mark S
; Woodside, Arch G.
Material type: 
BookSeries: Advances in business marketing & purchasing ; v. 18.Publisher: Bingley, UK : Emerald Group Publishing Limited, c2012Edition: 1st ed.Description: xiv, 355 p. : ill. ; 24 cm.ISBN: 9781780525761; 1780525761.Subject(s): Marketing -- Management | Industrial marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1263 B875 2012 (Browse shelf) | Available | 00000944 |
Total holds: 0
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| HF5415.12615 R46 2007 Neuromarketing : | HF5415.12615 W45 2009 Neuro web design : | HF5415.12615 Z87 2010 Neuromarketing : | HF5415.1263 B875 2012 Business-to-business marketing management : | HF5415.1263 G68 2012 Creating the strategy : | HF5415.1265 A24 2012 The complete idiot's guide to social media marketing / | HF5415.1265 A46 2013 The Tasti D-Lite way : |
Includes bibliographical references.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG