Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5821 S577 2012 (Browse shelf) | Available | 00000985 |
HF5821 A74 2009 Essentials of contemporary advertising / | HF5821 B62 2011 Contemporary advertising and integrated marketing communications. | HF5821 B62 2013 Contemporary advertising and integrated marketing communications. | HF5821 S577 2012 Advertising, the media and globalisation : | HF5821 X53 2010 廣告傳播 = | HF5821 X83 2004 廣告創意 : | HF5823 A758 2013 Advertising creative : |
Includes bibliographical references and index.
Advertising as an object of study -- Global trends in the advertising industry -- Advertising and the media in motion -- Current trends in advertising, media and society -- Advertising, globalisation and world regions.