Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 M36913 2012 (Browse shelf) | Available | 00001159 |
HF5415.13 M3586 2014 Marketing strategy : | HF5415.13 M369 2014 Basic marketing : | HF5415.13 M369 2014 c.2 Basic marketing : | HF5415.13 M36913 2012 Marketing plans : | HF5415.13 M664 2010 Marketing : | HF5415.13 O97 2012 The Oxford handbook of strategic sales and sales management. | HF5415.13 P36 2014 The 20 Ps of marketing : |
Previously ed.: published as The marketing plan in colour : a pictorial guide for managers by Butterworth-Heinemann in 2000 and as an imprint of Elsevier in 2004.
Understanding the marketing process -- The marketing planning process I -- The marketing planning process II -- The customer and market audit -- The product audit -- Setting marketing objectives and strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : the distribution and customer service plan -- Marketing information, forecasting and organization -- Designing and implementing a marketing planning system.