Includes bibliographical references (p. 151) and index.
Establishing a clear and profitable vision -- Defining your market -- Building strong distribution channels -- Empowering your way to success -- Educating your partners -- Creating valuable strategic alliances -- Celebrating achievements -- Do values really sell?.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.