Strategic marketing /
by Cravens, David W; Piercy, Nigel.
Material type:
BookPublisher: New York : McGraw-Hill, c2013Edition: 10th ed.Description: xviii, 653 p. : ill. ; 27 cm.ISBN: 9780078028908; 0078028906.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studies
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.135 C721 2013 (Browse shelf) | Available | 00003458 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5415.13 W250 2014 Marketing strategy : | HF5415.13 W655 2011 Building a marketing plan : | HF5415.135 C72 2013 Strategic marketing. | HF5415.135 C721 2013 Strategic marketing / | HF5415.135 D78 2008 Strategic marketing : | HF5415.135 K47 2013 Strategic marketing problems : | HF5415.15 A33 2013 The edge : |
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG