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Market segmentation : how to do it and how to profit from it /

by McDonald, Malcolm; Dunbar, Ian.
Material type: materialTypeLabelBookPublisher: Chichester : John Wiley & Sons, c2012Edition: Rev. 4th ed.Description: xxi, 490 p. : ill. ; 25 cm.ISBN: 9781118432679 (pbk.); 1118432673 (pbk.).Subject(s): Market segmentation
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Book Book
Lee Yan Fong Library

Lee Yan Fong Library

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HF5415.127 M398 2012 (Browse shelf) Available 00006002
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HF5415.1265 Z56 2012 Web marketing for dummies / HF5415.127 H66 2011 Marketing strategy and competitive positioning / HF5415.127 L66 2012 Using technology to sell HF5415.127 M398 2012 Market segmentation : HF5415.127 M66 2014 Global marketing and advertising : HF5415.129 K86 2012 Marketing channels. HF5415.13 A23 2014 Strategic market management /

Includes bibliographical references and index.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG