Market segmentation : how to do it and how to profit from it /
by McDonald, Malcolm; Dunbar, Ian.
Material type:
BookPublisher: Chichester : John Wiley & Sons, c2012Edition: Rev. 4th ed.Description: xxi, 490 p. : ill. ; 25 cm.ISBN: 9781118432679 (pbk.); 1118432673 (pbk.).Subject(s): Market segmentation
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.127 M398 2012 (Browse shelf) | Available | 00006002 |
Total holds: 0
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| HF5415.1265 Z56 2012 Web marketing for dummies / | HF5415.127 H66 2011 Marketing strategy and competitive positioning / | HF5415.127 L66 2012 Using technology to sell | HF5415.127 M398 2012 Market segmentation : | HF5415.127 M66 2014 Global marketing and advertising : | HF5415.129 K86 2012 Marketing channels. | HF5415.13 A23 2014 Strategic market management / |
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG