Nontraditional media in marketing and advertising /
by Blakeman, Robyn.
Material type:
BookPublisher: Thousand Oaks, California : SAGE Publications, [2014], ©2014Description: vii, 255 pages : illustrations ; 23 cm.ISBN: 9781412997614 (pbk. : alk. paper); 1412997615 (pbk. : alk. paper).Subject(s): Marketing | Advertising | Alternative mass media
Contents:
Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415 B455697 2014 (Browse shelf) | Available | 00006175 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5415 B35 2013 Essentials of marketing. | HF5415 B4235 2010 What clients love : | HF5415 B42887 2012 Sustainability marketing : | HF5415 B455697 2014 Nontraditional media in marketing and advertising / | HF5415 B53 2001 Contemporary marketing / | HF5415 B53 2012 Principles of contemporary marketing. | HF5415 B54 2010 The big book of marketing : |
Includes bibliographical references and index.
Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG