How to sell to retail : the secrets of getting your product to market /
by Rayner, Clare.
Material type:
BookPublisher: London ; Philadelphia : Kogan Page, 2013Description: xiv, 244 p. ; 24 cm.ISBN: 9780749466800 (pbk.); 0749466804 (pbk.); 9780749466817 (ebook); 0749466812 (ebook).Subject(s): Retail trade | MarketingSummary: "For people with a product to sell, there's only so much growth that can be sustained by selling directly to end users. The ultimate key to really developing a business into a bigger enterprise is to get it sold by retailers. However, retailers are cautious about who they do business with - they don't like to take risks, so it's important to give a great outward impression. Working through this series of 5 logical sections, broken down into 12 steps, How to Sell to Retail will explain how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers"--Summary: "Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But how do you convince a cautious retailer and give a great outward impression of your business, big or small? Working through a series of 5 logical sections broken down into 12 steps, How to Sell to Retail will teach you how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers"--
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5429 R3448 2013 (Browse shelf) | Available | 00006201 |
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5429 D86 2014 Retailing / | HF5429 F54 2010 Retail management / | HF5429 L4828 2012 Retailing management / | HF5429 R3448 2013 How to sell to retail : | HF5429 R345 2012 The retail champion : | HF5429.215 U6 C68 2013 The world of Wal-Mart : | HF5429.23 W43 2013 An introduction to franchising / |
Includes index.
"For people with a product to sell, there's only so much growth that can be sustained by selling directly to end users. The ultimate key to really developing a business into a bigger enterprise is to get it sold by retailers. However, retailers are cautious about who they do business with - they don't like to take risks, so it's important to give a great outward impression. Working through this series of 5 logical sections, broken down into 12 steps, How to Sell to Retail will explain how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers"--
"Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But how do you convince a cautious retailer and give a great outward impression of your business, big or small? Working through a series of 5 logical sections broken down into 12 steps, How to Sell to Retail will teach you how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers"--
Lee Yan Fong Library
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