Marketing : the core /
by Kerin, Roger A; Hartley, Steven William; Rudelius, William.
Material type:
BookPublisher: New York : McGraw-Hill/Irwin, c2013Edition: 5th ed.Description: xlvii, 507 p. : col. ill., col. map ; 28 cm.ISBN: 9780078028922 (alk. paper); 0078028922 (alk. paper).Subject(s): Marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415 K452 2013 (Browse shelf) | Available | 00006244 |
Total holds: 0
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| HF5415 H7545 2013 The marketing manifesto / | HF5415 J42 2013 Valuable content marketing : | HF5415 J51 2013 Principles and practice of marketing. | HF5415 K452 2013 Marketing : | HF5415 K464 2010 Marketing IT products and services / | HF5415 K52196 2013 Psychological foundations of marketing / | HF5415 K5838 2013 High impact marketing that gets results / |
Includes bibliographical references and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG