Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1265 K393 2013 (Browse shelf) | Available | 00006295 |
HF5415.1265 G644 2013 Going social : | HF5415.1265 G7397 2014 Strategic digital marketing : | HF5415.1265 I565 2004 Internet marketing : | HF5415.1265 K393 2013 How to measure social media : | HF5415.1265 K4712 2011 超讚! : | HF5415.1265 L447 2014 The digital crown : | HF5415.1265 M3287 2013 The social commerce handbook : |
Includes index.
Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together.