Flux : what marketing managers need to navigate the new environment /
by Soberman, David; Soman, Dilip.
Material type:
BookPublisher: Toronto ; Buffalo : University of Toronto Press, c2012Description: xiv, 326 p. ; 24 cm.ISBN: 9781442644038; 1442644036.Subject(s): Marketing -- Management | Marketing -- Decision making | Consumer behavior
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 F58 2012 (Browse shelf) | Available | 00008610 |
Total holds: 0
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| HF5415.13 D3694 2010 Strategy from the outside in : | HF5415.13 D3697 2014 Demarketing / | HF5415.13 D83 2012 Marketing management : | HF5415.13 F58 2012 Flux : | HF5415.13 H2764 2014 The ultimate guide to strategic marketing : | HF5415.13 H36 2012 Handbook of marketing and finance. | HF5415.13 H3653 2013 The marketing matrix : |
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG