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Web marketing all-in-one for dummies /

by Arnold, John; Lurie, Ian; Dickinson, Marty; Marsten, Elizabeth; Becker, Michael.
Material type: materialTypeLabelBookSeries: --For dummies: Publisher: Hoboken, N.J. : John Wiley & Sons, c2012Edition: 2nd ed.Description: xxxiv, 898 p. : ill. ; 24 cm.ISBN: 9781118243770 (pbk.); 1118243773 (pbk.).Subject(s): Internet marketing
Contents:
Introduction -- Web presence -- Search engine optimization -- Web analytics -- Online advertising and pay per click -- E-mail marketing -- Blogging and podcasting -- Social media marketing -- Mobile marketing.
Summary: Ready to advertise on the web, create buzz about your product, and start online conversations? This collection of minibooks has you covered!
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.1265 W425 2012 (Browse shelf) Available 00008723
Total holds: 0
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HF5415.1265 V65 2013 The viral video manifesto : HF5415.1265 W36 2012 The rebel's guide to email marketing : HF5415.1265 W365 2014 The power of visual storytelling : HF5415.1265 W425 2012 Web marketing all-in-one for dummies / HF5415.1265 W43 2013 Manager's guide to online marketing. HF5415.1265 W84 2012 Content is currency : HF5415.1265 Z558 2013 Social media marketing all-in-one for dummies.

Previous ed.: 2009.

Includes index.

Introduction -- Web presence -- Search engine optimization -- Web analytics -- Online advertising and pay per click -- E-mail marketing -- Blogging and podcasting -- Social media marketing -- Mobile marketing.

Ready to advertise on the web, create buzz about your product, and start online conversations? This collection of minibooks has you covered!

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG