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Going social : excite customers, generate buzz, and energize your brand with the power of social media /

by Goldman, Jeremy.
Material type: materialTypeLabelBookPublisher: New York : American Management Association, c2013Description: ix, 294 p. ; 23 cm.ISBN: 9780814432556 (pbk.); 0814432557 (pbk.).Subject(s): Internet marketing | Social media | Social marketing | Online social networks | Customer relations
Contents:
Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word.
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Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HF5415.1265 G644 2013 (Browse shelf) Available 00008749
Total holds: 0
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HF5415.1265 G38 2013 Social media audit : HF5415.1265 G38 2014 Social media audits : HF5415.1265 G64 2011 Everything I know about marketing I learned from Google / HF5415.1265 G644 2013 Going social : HF5415.1265 G7397 2014 Strategic digital marketing : HF5415.1265 I565 2004 Internet marketing : HF5415.1265 K393 2013 How to measure social media :

Includes bibliographical references and index.

Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influenvers, work with VIPs, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life -- Final word.

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