Basic marketing : a marketing strategy planning approach /
by Perreault, William D; Cannon, Joseph P., Ph. D; McCarthy, E. Jerome (Edmund Jerome).
Material type:
BookPublisher: New York, NY : McGraw-Hill Irwin, [2014]Edition: Nineteenth edition.Description: xl, 726, 11 pages : illustrations ; 29 cm.ISBN: 9780078028984 (alk. paper); 0078028981 (alk. paper); 1259060764; 9781259060762.Subject(s): Marketing -- Management
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 M369 2014 c.2 (Browse shelf) | Available | 00009397 | ||
| Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 M369 2014 (Browse shelf) | Available | 00007691 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5415.13 M352324 2013 c.2 Marketing management : | HF5415.13 M3586 2014 Marketing strategy : | HF5415.13 M369 2014 Basic marketing : | HF5415.13 M369 2014 c.2 Basic marketing : | HF5415.13 M36913 2012 Marketing plans : | HF5415.13 M664 2010 Marketing : | HF5415.13 O97 2012 The Oxford handbook of strategic sales and sales management. |
Includes bibliographical references and indexes.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG