Marketing strategy : a decision-focused approach /
by Walker, Orville C; Mullins, John W. (John Walker).
Material type:
BookPublisher: New York : McGraw-Hill Irwin, c2014Edition: 8th ed.Description: xvi, 368 p. : ill. ; 26 cm.ISBN: 9780078028946; 0078028949.Subject(s): Marketing -- Management
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.13 W249 2014 (Browse shelf) | Available | 00007720 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5415.13 S4826 2004 市場管理 / | HF5415.13 S637 2012 Marketing planning : | HF5415.13 S8573 2010 Creating a successful marketing strategy for your small new business / | HF5415.13 W249 2014 Marketing strategy : | HF5415.13 W250 2014 Marketing strategy : | HF5415.13 W655 2011 Building a marketing plan : | HF5415.135 C72 2013 Strategic marketing. |
Includes bibliographical references and indexes.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG