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Services marketing : integrating customer focus across the firm /

by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill Irwin, c2013Edition: 6th ed.Description: xxvii, 642 p. : ill. ; 26 cm.cm.ISBN: 9780078112058 (alk. paper); 0078112052.Subject(s): Service industries -- Marketing | Customer services | Marketing
Item type Location Call number Status Date due Barcode Item holds
Book Book
Lee Yan Fong Library

Lee Yan Fong Library

Library Collection 		HD9980.5 Z45 2013 (Browse shelf) Available 00007785
Total holds: 0

Includes bibliographical references and index.

Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG