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Strategic marketing problems : cases and comments
by Kerin, Roger A;
Peterson, Robert A. (Robert Allen).
Edition: 13th ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.135 K47 2013.
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Strategic marketing
by Cravens, David W.
Edition: 10th ed., International ed.Material type: Book; Format:
print
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.135 C72 2013.
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Strategic marketing
by Cravens, David W;
Piercy, Nigel.
Edition: 10th ed.Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.135 C721 2013.
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Social marketing
by Eagle, Lynne;
Dahl, Stephan;
Hill, Susie;
Bird, Sara;
Spotswood, Fiona;
Tapp, Alan.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Pearson Education, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5414 E1794 2013.
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The social commerce handbook : 20 secrets for turning social media into social sales
by Marsden, Paul;
Chaney, Paul.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 M3287 2013.
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Qualitative consumer and marketing research
by Belk, Russell W.
Material type: Book; Format:
print
Publisher: London ; Thousand Oaks, Calif. : SAGE, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 B45 2013.
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Search and social : the definitive guide to real-time marketing
by Garner, Rob.
Material type: Book; Format:
print
Publisher: Indianapolis, Ind. : John Wiley & Sons, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G37 2013.
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Google+ for business : how Google's social network changes everything
by Brogan, Chris.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que, c2013Other title: Google plus for business.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HM743 G66 B76 2013.
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Emarketing excellence : planning and optimizing your digital marketing
by Chaffey, Dave;
Smith, P. R. (Paul Russell).
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Abingdon, Oxon ; New York : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 S615 2013.
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市場管理
by -- 香港管理專業發展中心 Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
; Audience:
Adult;
Publisher: 香港 : 中文大學出版社, c2004Other title: Managing markets..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 S4826 2004.
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Social media is bullshit
by Mendelson, B. J.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : St. Martin's Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HM742 M4596 2012.
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iPhone and iPad apps marketing : secrets to selling your iPhone and iPad apps
by Hughes, Jeffrey F.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que, c2012Other title: iPhone & iPad apps marketing.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection QA76.8 I64 H84 2012.
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Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage
by Middleton, Daina.
Material type: Book; Format:
print
Publisher: Hoboken, NJ : John Wiley & Sons, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M52 2013.
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No bullshit social media : the all-business, no-hype guide to social media marketing
by Falls, Jason;
Deckers, Erik.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 F35 2012.
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Marketing : theory, evidence, practice
by Sharp, Byron.
Material type: Book; Format:
print
Publisher: South Melbourne, Vic. : Oxford University Press, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 S53 2013.
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Principles and practice of marketing
by Jobber, David.
Edition: 7th ed.Material type: Book; Format:
print
Publisher: Maidenhead ; Boston, [Mass.] : McGraw-Hill Higher Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 J51 2013.
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Marketing
by Pride, William M;
Ferrell, O. C.
Edition: 2014 ed./17th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Mason, OH : Couth Western Cengage Learning, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 P658 2014.
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Manager's guide to online marketing
by Weaver, Jason.
Material type: Book; Format:
print
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 W43 2013.
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Ethics in marketing : international cases and perspectives
by Murphy, Patrick E;
Laczniak, Eugene R;
Prothero, Andrea.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M8348 2012.
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Creating the strategy : winning and keeping customers in B2B markets
by Gould, Rennie.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1263 G68 2012.
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