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Corporate reputation : brand and communication
by Fill, Chris;
Roper, Stuart.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD59.2 F55 2012.
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Marketing your library : tips and tools that work
by Smallwood, Carol;
Gubnitskaia, Vera;
Harrod, Kerol.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Jefferson, North Carolina : McFarland & Co., Inc., Publishers, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection Z716.3 M295 2012.
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Public communication campaigns
by Rice, Ronald E;
Atkin, Charles K.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : SAGE, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HM1226 P83 2013.
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Writing skills for public relations : style and technique for mainstream and social media
by Foster, John;
Foster, John.
Edition: 5th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5718.3 F67 2012.
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Public relations : the profession and the practice
by Lattimore, Dan.
Edition: 4th ed., International ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : McGraw-Hill, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HM1221 P82 2013.
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Trust me, I'm lying : the tactics and confessions of a media manipulator
by Holiday, Ryan.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Portfolio, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 H7416 2012.
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Strategic issues management : organizations and public policy challenges
by Heath, Robert L. (Robert Lawrence).
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c1997Online Access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD59.5 H42 1997.
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Advertising and public relations research
by Jugenheimer, Donald W;
Kelley, Larry D;
Hudson, Jerry;
Bradley, Samuel D.
Edition: Second edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Armonk, New York : M.E. Sharpe, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5814 J77 2014.
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政治化妝大拆解 = It's spin, stupid; or it's stupid, spin?
by 蔡子強.
Edition: 初版.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 香港 : 上書局, 2008Other title: It's spin, stupid; or it's stupid, spin?.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HM1221 C24 2008.
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別自個兒用餐 : 人脈達人的31則備忘錄
by Ferrazzi, Keith;
Raz, Tahl.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 台北市 : 天下雜誌股份有限公司, 2005Other title: 人脈達人的31則備忘錄.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5386 F411712 2005.
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Never eat alone and other secrets to success : one relationship at a time
by Ferrazzi, Keith;
Raz, Tahl.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Currency Doubleday : 2005Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5386 F4117 2005.
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關公災難 [electronic resource]
by -- 香港電台電視部 Material type: Visual Material; Type of visual material:
videorecording
Publisher: [香港] : 香港電台, 2016Online Access: Click here to access online video clip and learning materials Availability: No items available
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誰的繆斯 : 美術館與公信力
by Cuno, James B;
MacGregor, Neil.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: 北京 : 中國青年出版社, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection N430 W482 2004.
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Evaluating public relations [electronic resource] : a best practice guide to public relations and evaluation
by Watson, Tom;
Noble, Paul.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: Sterling, VA : Kogan Page Limited, c2005Online Access: Click to View Availability: No items available
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Global public relations [electronic resource] : spanning borders, spanning cultures
by Freitag, Alan;
Stokes, Ashli Quesinberry.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: New York, NY : Routledge, 2009Online Access: Click to View Availability: No items available
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Ethics in public relations [electronic resource] : a guide to best practice
by Parsons, Patricia (Patricia Houlihan).
-- ProQuest (Firm) Edition: 2nd ed.Material type: Book; Format:
electronic
available online
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2008Online Access: Click to View Availability: No items available
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Creating the customer-driven academic library [electronic resource]
by Woodward, Jeannette A.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: Chicago : American Library Association, 2009Online Access: Click to View Availability: No items available
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Public relations strategy [electronic resource]
by Oliver, Sandra.
-- Chartered Institute of Public Relations;
ProQuest (Firm) Edition: 3rd ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page/CIPR, 2010Online Access: Click to View Availability: No items available
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Advertising and public relations [electronic resource]
by Tymorek, Stan.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
not fiction
Publisher: New York : Ferguson, 2010Online Access: Click to View Availability: No items available
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Crisis communications [electronic resource] : a casebook approach
by Fearn-Banks, Kathleen.
-- ProQuest (Firm) Edition: 4th ed.Material type: Book; Format:
electronic
available online
bibliography
; Literary form:
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Publisher: New York : Routledge, 2010Online Access: Click to View Availability: No items available
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