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Market-driven management : strategic and operational marketing
by Lambin, Jean-Jacques;
Schuiling, Isabelle.
Edition: 3rd ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12 E8 L36 2012.
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Essentials of marketing
by Brassington, Frances;
Pettitt, Stephen.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B6336 2013.
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Webs of influence
by Nahai, Nathalie.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 N34 2012.
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The marketing matrix : how the corporation gets its power--and how we can reclaim it
by Hastings, Gerard.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Abingdon, Oxon ; New York : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H3653 2013.
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Marketing
by Elliott, Greg;
Rundle-Thiele, Sharyn;
Waller, David.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Milton, Qld. : John Wiley and Sons Australia, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 E54 2012.
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Principles of contemporary marketing
by Kurtz, David L;
Boone, Louis E.
Edition: 15th ed. / by David Kurtz.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Australia : South-Western/Cengage Learning, c2012Other title: Kurtz & Boone : principles of contemporary marketing..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B53 2012.
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Designing brand identity : an essential guide for the whole branding team
by Wheeler, Alina.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Availability: Items available for loan: Lee Yan Fong Library (5). Location(s): Library Collection HD69 B7 W44 2013 c.3.
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Onward : how Starbucks fought for its life without losing its soul
by Schultz, Howard;
Gordon, Joanne.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Rodale : Distributed to the Trade by Macmillan, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9199 U54 S737 2011.
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Consumer behavior & marketing strategy
by Peter, J. Paul;
Olson, Jerry C. (Jerry Corrie).
Edition: 9th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.3 P468 2010.
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Basic marketing research : integration of social media
by Malhotra, Naresh K.
Edition: 4th ed., International ed.Material type: Book; Format:
print
Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M288 2012.
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Global marketing
by Keegan, Warren J.
Edition: 7th ed., Global ed.Material type: Book; Format:
print
Publisher: Harlow, Essex, England : Pearson Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 K4433 2013.
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E-marketing
by Strauss, Judy;
Frost, Raymond.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson/Prentice Hall, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 S774 2012.
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Marketing management : a strategic decision-making approach
by Mullins, John W. (John Walker);
Walker, Orville C.
Edition: 8th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.13 M352324 2013 c.2.
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Basic marketing research : integration of social media
by Malhotra, Naresh K.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M2884 2012.
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The power of Foursquare : 7 innovative ways to get your customers to check in wherever they are
by Gallo, Carmine.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G35 2012.
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International marketing
by Czinkota, Michael R;
Ronkainen, Ilkka A.
Edition: 10th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Mason, OH : South-Western Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 C953 2013.
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Small business marketing kit for dummies, 3rd edition
by Schenck, Barbara Au.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, IN : Wiley Pub., Inc., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 S29 2012.
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Using technology to sell tactics to ratchet up results
by London, Jonathan;
Lucas, Martin.
-- SpringerLink Material type: Book; Format:
available online
bibliography
; Literary form:
not fiction
Publisher: [New York, N.Y.] : Apress : Springer, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.127 L66 2012.
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The McGraw-Hill 36-hour course : online marketing
by Thomas, Lorrie.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2011Other title: McGraw-Hill thirty-six hour course; Online marketing.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 T52 2011.
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Marketing : an introduction
by Armstrong, Gary (Gary M.).
Edition: 11th ed., Global ed.Material type: Book; Format:
print
Publisher: Harlow, Essex : Pearson Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K6251 2013.
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