Market-driven management : strategic and operational marketing

by Lambin, Jean-Jacques; Schuiling, Isabelle.

Edition: 3rd ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12 E8 L36 2012. Actions: Add to cart
Essentials of marketing

by Brassington, Frances; Pettitt, Stephen.

Edition: 3rd ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Harlow, England ; New York : Pearson, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B6336 2013. Actions: Add to cart
Webs of influence

by Nahai, Nathalie.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Harlow, England ; New York : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 N34 2012. Actions: Add to cart
The marketing matrix : how the corporation gets its power--and how we can reclaim it

by Hastings, Gerard.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Abingdon, Oxon ; New York : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H3653 2013. Actions: Add to cart
Marketing

by Elliott, Greg; Rundle-Thiele, Sharyn; Waller, David.

Edition: 2nd ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Milton, Qld. : John Wiley and Sons Australia, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 E54 2012. Actions: Add to cart
Principles of contemporary marketing

by Kurtz, David L; Boone, Louis E.

Edition: 15th ed. / by David Kurtz.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Australia : South-Western/Cengage Learning, c2012Other title: Kurtz & Boone : principles of contemporary marketing..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B53 2012. Actions: Add to cart
Designing brand identity : an essential guide for the whole branding team

by Wheeler, Alina.

Edition: 4th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Availability: Items available for loan: Lee Yan Fong Library (5). Location(s): Library Collection HD69 B7 W44 2013 c.3. Actions: Add to cart
Onward : how Starbucks fought for its life without losing its soul

by Schultz, Howard; Gordon, Joanne.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, NY : Rodale : Distributed to the Trade by Macmillan, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9199 U54 S737 2011. Actions: Add to cart
Consumer behavior & marketing strategy

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).

Edition: 9th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill Irwin, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.3 P468 2010. Actions: Add to cart
Basic marketing research : integration of social media

by Malhotra, Naresh K.

Edition: 4th ed., International ed.Material type: book Book; Format: print Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M288 2012. Actions: Add to cart
Global marketing

by Keegan, Warren J.

Edition: 7th ed., Global ed.Material type: book Book; Format: print Publisher: Harlow, Essex, England : Pearson Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 K4433 2013. Actions: Add to cart
E-marketing

by Strauss, Judy; Frost, Raymond.

Edition: 6th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : Pearson/Prentice Hall, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 S774 2012. Actions: Add to cart
Marketing management : a strategic decision-making approach

by Mullins, John W. (John Walker); Walker, Orville C.

Edition: 8th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.13 M352324 2013 c.2. Actions: Add to cart
Basic marketing research : integration of social media

by Malhotra, Naresh K.

Edition: 4th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M2884 2012. Actions: Add to cart
The power of Foursquare : 7 innovative ways to get your customers to check in wherever they are

by Gallo, Carmine.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G35 2012. Actions: Add to cart
International marketing

by Czinkota, Michael R; Ronkainen, Ilkka A.

Edition: 10th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Mason, OH : South-Western Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 C953 2013. Actions: Add to cart
Small business marketing kit for dummies, 3rd edition

by Schenck, Barbara Au.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Indianapolis, IN : Wiley Pub., Inc., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 S29 2012. Actions: Add to cart
Using technology to sell tactics to ratchet up results

by London, Jonathan; Lucas, Martin. -- SpringerLink

Material type: book Book; Format: available online remote bibliography bibliography; Literary form: not fiction Publisher: [New York, N.Y.] : Apress : Springer, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.127 L66 2012. Actions: Add to cart
The McGraw-Hill 36-hour course : online marketing

by Thomas, Lorrie.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2011Other title: McGraw-Hill thirty-six hour course; Online marketing.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 T52 2011. Actions: Add to cart
Marketing : an introduction

by Armstrong, Gary (Gary M.).

Edition: 11th ed., Global ed.Material type: book Book; Format: print Publisher: Harlow, Essex : Pearson Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K6251 2013. Actions: Add to cart

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