Strategic marketing problems : cases and comments

by Kerin, Roger A; Peterson, Robert A. (Robert Allen).

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.135 K47 2013. Actions: Add to cart
Strategic marketing

by Cravens, David W.

Edition: 10th ed., International ed.Material type: book Book; Format: print Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.135 C72 2013. Actions: Add to cart
Strategic marketing

by Cravens, David W; Piercy, Nigel.

Edition: 10th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.135 C721 2013. Actions: Add to cart
Social marketing

by Eagle, Lynne; Dahl, Stephan; Hill, Susie; Bird, Sara; Spotswood, Fiona; Tapp, Alan.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Pearson Education, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5414 E1794 2013. Actions: Add to cart
The social commerce handbook : 20 secrets for turning social media into social sales

by Marsden, Paul; Chaney, Paul.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 M3287 2013. Actions: Add to cart
Qualitative consumer and marketing research

by Belk, Russell W.

Material type: book Book; Format: print Publisher: London ; Thousand Oaks, Calif. : SAGE, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 B45 2013. Actions: Add to cart
Search and social : the definitive guide to real-time marketing

by Garner, Rob.

Material type: book Book; Format: print Publisher: Indianapolis, Ind. : John Wiley & Sons, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G37 2013. Actions: Add to cart
Google+ for business : how Google's social network changes everything

by Brogan, Chris.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Indianapolis, Ind. : Que, c2013Other title: Google plus for business.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HM743 G66 B76 2013. Actions: Add to cart
Emarketing excellence : planning and optimizing your digital marketing

by Chaffey, Dave; Smith, P. R. (Paul Russell).

Edition: 4th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Abingdon, Oxon ; New York : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 S615 2013. Actions: Add to cart
市場管理

by -- 香港管理專業發展中心

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction ; Audience: Adult; Publisher: 香港 : 中文大學出版社, c2004Other title: Managing markets..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 S4826 2004. Actions: Add to cart
Social media is bullshit

by Mendelson, B. J.

Edition: 1st ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : St. Martin's Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HM742 M4596 2012. Actions: Add to cart
iPhone and iPad apps marketing : secrets to selling your iPhone and iPad apps

by Hughes, Jeffrey F.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Indianapolis, Ind. : Que, c2012Other title: iPhone & iPad apps marketing.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection QA76.8 I64 H84 2012. Actions: Add to cart
Marketing in the participation age : a guide to motivating people to join, share, take part, connect, and engage

by Middleton, Daina.

Material type: book Book; Format: print Publisher: Hoboken, NJ : John Wiley & Sons, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M52 2013. Actions: Add to cart
No bullshit social media : the all-business, no-hype guide to social media marketing

by Falls, Jason; Deckers, Erik.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Indianapolis, Ind. : Que, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 F35 2012. Actions: Add to cart
Marketing : theory, evidence, practice

by Sharp, Byron.

Material type: book Book; Format: print Publisher: South Melbourne, Vic. : Oxford University Press, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 S53 2013. Actions: Add to cart
Principles and practice of marketing

by Jobber, David.

Edition: 7th ed.Material type: book Book; Format: print Publisher: Maidenhead ; Boston, [Mass.] : McGraw-Hill Higher Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 J51 2013. Actions: Add to cart
Marketing

by Pride, William M; Ferrell, O. C.

Edition: 2014 ed./17th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Mason, OH : Couth Western Cengage Learning, c2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 P658 2014. Actions: Add to cart
Manager's guide to online marketing

by Weaver, Jason.

Material type: book Book; Format: print Publisher: New York : McGraw-Hill, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 W43 2013. Actions: Add to cart
Ethics in marketing : international cases and perspectives

by Murphy, Patrick E; Laczniak, Eugene R; Prothero, Andrea.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M8348 2012. Actions: Add to cart
Creating the strategy : winning and keeping customers in B2B markets

by Gould, Rennie.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1263 G68 2012. Actions: Add to cart

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