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Strategic thinking for advertising creatives
by Taylor, Alice Kavounas.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: London : Laurence King Publishing, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 T22 2013.
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Global marketing and advertising : understanding cultural paradoxes
by Mooij, Marieke K. de.
Edition: Fourth edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.127 M66 2014.
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Controversies in contemporary advertising
by Sheehan, Kim.
Edition: Second edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Los Angeles : SAGE, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 S4854 2014.
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YouTube marketing power : how to use video to find more prospects, launch your products, and reach a massive audience
by Miles, Jason.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 M5384 2014.
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Advertising transformed : the new rules for the digital age
by Van Dyck, Fons.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London : Kogan Page Limited, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 V24 2014.
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The creative austerity in today's advertising
by Barbella, Pasquale.
Edition: First edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Milano, Italy : Skira, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5813 I8 C74 2012.
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The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand
by Du Plessis, Erik.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 D8 2011.
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流動廣告四十年: 香港巴士廣告精選 1973-2013
by 蔡國康.
Edition: 第1版.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 香港 : 尚線出版, 2014Other title: 40 years of mobile advertising : Hong Kong through superb advertising 1973-2013; 香港巴士廣告精選 1973-2013.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5856 C354 2014.
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Humanizing big data : marketing at the meeting of data, social science and consumer insight
by Strong, Colin (Business writer).
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London : Kogan Page, 2015Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.125 S766 2015.
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You, Inc. : the art of selling yourself
by Beckwith, Harry;
Beckwith, Christine Clifford.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Business Plus, 2007, c2006Other title: You, incorporated.; Art of selling yourself..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 B42 2007.
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E. (George Edward);
Belch, Michael A.
Edition: 11th ed., International ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2018Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 B387 2018.
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廣告創意 : 概念與操作 = Advertising creativity : concept & practice
by 許安琪;
邱淑華.
Edition: 初版.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: 台北市 : 揚智文化事業股份有限公司, 2004Other title: 概念與操作 = ; Advertising creativity : concept & practice.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 X83 2004.
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