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Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment
by Greenberg, Eric;
Kates, Alexander.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G7397 2014.
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Strategic market management
by Aaker, David A.
Edition: Tenth edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, NJ : Wiley, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 A23 2014.
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Strategic marketing : planning and control
by Drummond, Graeme;
Ensor, John.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Amsterdam ; Boston : Butterworth-Heinemann, c2008Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.135 D78 2008.
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MM4
by Iacobucci, Dawn.
Edition: [4th ed.], student ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Mason, OH : South-Western, c2013Other title: Marketing management 4; Marketing management.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 I23 2013.
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The 20 Ps of marketing : a complete guide to marketing strategy
by Pearson, David.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London, United Kingdom : KoganPage, 2014Other title: The twenty Ps of marketing.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 P36 2014.
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Brand and talent
by Keohane, Kevin.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London : Kogan Page Limited, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 K463 2014.
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Contemporary brand management
by Johansson, Johny K;
Carlson, Kurt A.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, California : SAGE, [2015]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 J64 2015.
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Demarketing
by Bradley, Nigel;
Blythe, Jim.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; New York : Routledge, Taylor & Francis Group, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 D3697 2014.
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The marketing/accounting interface
by Roslender, Robin;
Wilson, R. M. S. (Richard Malcolm Sano).
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London ; New York : [S.I.] : Routledge ; Westburn publishers Ltd., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD31 M315 2012.
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Humanizing big data : marketing at the meeting of data, social science and consumer insight
by Strong, Colin (Business writer).
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: London : Kogan Page, 2015Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.125 S766 2015.
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文化創意產業、品牌與行銷策略 : 跨國比較與大陸市場發展 = Strategies in branding, marketing & cultural and creative industry : a cross-border comparative study and the development of China's market
by 徐斯勤;
陳德昇.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 台北縣中和市 : INK印刻文學生活雜誌出版有限公司, 2009Other title: 跨國比較與大陸市場發展; Cross-border comparative study and the development of China's market; Strategies in branding, marketing & cultural and creative industry : cross-border comparative study and the development of China's market..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9999.C9472 W46 2009.
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Social media ROI : managing and measuring social media efforts in your organization
by Blanchard, Olivier (Olivier J.).
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. : Que, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HM742 B57 2011.
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