文化創意產業、品牌與行銷策略 : 跨國比較與大陸市場發展 = Strategies in branding, marketing & cultural and creative industry : a cross-border comparative study and the development of China's market /
by 徐斯勤; 陳德昇.
Material type:
BookSeries: 論壇 ; 06.Publisher: 台北縣中和市 : INK印刻文學生活雜誌出版有限公司, 2009Description: viii, 343 p. : ill. ; 23 cm.ISBN: 9789866377563; 9866377563.Other title: 跨國比較與大陸市場發展; Cross-border comparative study and the development of China's market; Strategies in branding, marketing & cultural and creative industry : cross-border comparative study and the development of China's market.Subject(s): Cultural industries | Cultural industries -- China -- Management | Marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HD9999.C9472 W46 2009 (Browse shelf) | Available | 00027587 |
Total holds: 0
Includes bibliographical references (p. 342-343)
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG