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Manager's guide to marketing, advertising, and publicity
by Callen, Barry.
Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw Hill, c2010Other title: Marketing, advertising, and publicity.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 C2535 2010.
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E. (George Edward).
Edition: 9th ed., global ed.Material type: Book; Format:
print
Publisher: New York : McGraw-Hill Irwin, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 B387 2012.
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Contemporary advertising and integrated marketing communications
by Arens, William F.
Edition: 13th ed., International student ed. Material type: Book; Format:
print
Publisher: New York : McGraw-Hill Irwin, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 B62 2011.
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Essentials of contemporary advertising
by Arens, William F;
Schaefer, David H;
Weigold, Michael F.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 A74 2009.
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YouTube marketing power : how to use video to find more prospects, launch your products, and reach a massive audience
by Miles, Jason.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 M5384 2014.
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E. (George Edward);
Belch, Michael A.
Edition: 11th ed., International ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2018Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 B387 2018.
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