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Services marketing : integrating customer focus across the firm
by Zeithaml, Valarie A;
Bitner, Mary Jo;
Gremler, Dwayne D.
Edition: 6th ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 Z45 2013.
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Marketing
by Grewal, Dhruv;
Levy, Michael.
Edition: Fourth Edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 G6753 2014.
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Marketing 13/14Edition: 36th ed.Material type: Book; Format:
print
; Literary form:
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Publisher: New York : McGraw Hill, c2014Other title: Marketing 2013/2014..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B34 2014.
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Loyalty 3.0 : how to revolutionize customer and employee engagement with big data and gamification
by Paharia, Rajat.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 P34 2013.
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Marketing strategy : a decision-focused approach
by Walker, Orville C;
Mullins, John W.
Edition: Eighth edition, International edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 W250 2014.
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The social employee : how great companies make social media work
by Burgess, Cheryl;
Burgess, Mark.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 B867 2014.
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Marketing
by Etzel, Michael J;
Walker, Bruce J;
Stanton, William J.
Edition: 14th ed.Material type: Book; Format:
print
bibliography
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Publisher: Boston : McGraw-Hill/Irwin, 2007Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 S745 2007.
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The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans
by Hamper, Robert J.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H2764 2014.
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Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment
by Greenberg, Eric;
Kates, Alexander.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G7397 2014.
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The power of visual storytelling : how to use visuals, videos, and social media to market your brand
by Walter, Ekaterina;
Gioglio, Jessica.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 W365 2014.
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Instagram power : build your brand and reach more customers with the power of pictures
by Miles, Jason.
Material type: Book; Format:
print
; Literary form:
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Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 M53795 2014.
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YouTube marketing power : how to use video to find more prospects, launch your products, and reach a massive audience
by Miles, Jason.
Material type: Book; Format:
print
; Literary form:
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Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 M5384 2014.
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Internet marketing research : resources and techniques
by Forrest, Edward.
Material type: Book; Format:
print
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Publisher: Sydney : McGraw-Hill, c1999Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 F58 1999.
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International marketing
by Cateora, Philip R;
Gilly, Mary C;
Graham, John L;
Money, R. Bruce (Richard Bruce).
Edition: 17th ed.Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: New York : McGraw-Hill Education, c2016Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 C375 2016.
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Search engine marketing [electronic resource]
by Ramos, Andreas;
Cota, Stephanie.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
 ; Literary form:
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Publisher: New York : McGraw-Hill, 2008Online Access: Click to View Availability: No items available
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Customer obsession [electronic resource] : how to acquire, retain, and grow customers in the new age of relationship marketing
by Azevedo, Abaet�e de;
Pomeranz, Ricardo.
-- ProQuest (Firm) Material type: Book; Format:
electronic
available online
bibliography
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Publisher: New York : McGraw-Hill, c2008Online Access: Click to View Availability: No items available
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Winning results with Google AdWords [electronic resource]
by Goodman, Andrew (Andrew E.).
-- ProQuest (Firm) Edition: 2nd ed.Material type: Book; Format:
electronic
available online
bibliography
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Publisher: New York : McGraw-Hill, c2009Online Access: Click to View Availability: No items available
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The next evolution of marketing [electronic resource] : connect with your customers by marketing with meaning
by Gilbreath, Bob.
-- ProQuest (Firm) Material type: Book; Format:
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available online
; Literary form:
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Publisher: New York : McGraw-Hill, 2009Online Access: Click to View Availability: No items available
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501 killer marketing tactics to increase sales, maximize profits, and stomp your competition [electronic resource]
by Feltenstein, Tom.
-- ProQuest (Firm) Edition: 2nd ed., rev. and expanded.Material type: Book; Format:
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available online
; Literary form:
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Publisher: New York : McGraw-Hill, 2010Online Access: Click to View Availability: No items available
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Everything I know about marketing I learned from Google [electronic resource]
by Goldman, Aaron.
-- ProQuest (Firm) Material type: Book; Format:
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; Literary form:
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Publisher: New York : McGraw-Hill, 2010Online Access: Click to View Availability: No items available
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