|
|
| |
|
Defending your brand : how smart companies use defensive strategy to deal with competitive attacks
by Calkins, Tim.
Edition: 1st ed.Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 C26 2012.
Actions:
Add to cart (remove)
|
|
| |
|
Brandstorm : surviving and thriving in the new consumer-led marketplace
by Nickles, Elizabeth;
Iyer, Savita.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 N53 2012.
Actions:
Add to cart (remove)
|
|
| |
|
The rise of marketing and market research
by Berghoff, Hartmut;
Scranton, Philip;
Spiekermann, Uwe.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 R55175 2012.
Actions:
Add to cart (remove)
|
|
| |
|
Digital advertising
by McStay, Andrew.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke, Hampshire : New York, NY : Palgrave Macmillan, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5826.5 M366 2010.
Actions:
Add to cart (remove)
|
|
| |
|
Art and psychoanalysis
by Walsh, Maria.
Material type: Book; Format:
print
Publisher: London ; New York : New York : I.B. Tauris ; Distributed in the U.S. and Canada exclusively by Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection N72 P74 W35 2013.
Actions:
Add to cart (remove)
|
|
| |
|
Asset pricing, real estate and public finance over the crisis
by Carretta, Alessandro;
Mattarocci, G. (Gianluca).
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Basingstoke : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HG4523 A78 2013.
Actions:
Add to cart (remove)
|
|
| |
|
Unconscious branding : how neuroscience can empower (and inspire) marketing
by Van Praet, Douglas.
Edition: First edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 V36 2012.
Actions:
Add to cart (remove)
|
|
| |
|
Psychoanalytic accounts of consuming desire : hearts of darkness
by Desmond, John.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 D475 2013.
Actions:
Add to cart (remove)
|
|
| |
|
Finding meaning in business : theology, ethics, and vocation
by .
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5388 F545 2012.
Actions:
Add to cart (remove)
|
|
| |
|
The edge : 50 tips from brands that lead
by Adamson, Allen P.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 A33 2013.
Actions:
Add to cart (remove)
|
|
| |
|
Professional writing : the complete guide for business, industry and IT
by Marsen, Sky.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2007Online Access: Publisher description | Table of contents only | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5718.3 M326 2007.
Actions:
Add to cart (remove)
|
|
| |
|
Contemporary themes in strategic people management : a case-based approach
by Hall, David.
Material type: Book; Format:
print
Publisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5549 C66 2013.
Actions:
Add to cart (remove)
|
|
| |
|
Marketing to the ageing consumer : the secrets to building an age-friendly business
by Stroud, Dick.
Material type: Book; Format:
print
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.332 O43 S77 2013.
Actions:
Add to cart (remove)
|
|
| |
|
Fair trade and the citizen--consumer : shopping for justice?
by Wheeler, Kathryn.
Material type: Book; Format:
print
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1379 W44 2012.
Actions:
Add to cart (remove)
|
|
| |
|
Online video revolution : how to reinvent and market your business using online video
by Cecil, John.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF6146 I58 C43 2012.
Actions:
Add to cart (remove)
|
|
| |
|
International real estate economics
by Tiwari, Piyush;
White, Michael.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD1382.5 T59 2010.
Actions:
Add to cart (remove)
|
|
| |
|
Diversity in organizations : concepts and practices
by Danowitz, Mary Ann.
Material type: Book; Format:
print
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5549.5 M5 D58 2012.
Actions:
Add to cart (remove)
|
|
| |
|
Teaching for understanding at university : deep approaches and distinctive ways of thinking
by Entwistle, Noel James.
Material type: Book; Format:
print
Publisher: Basingstoke ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Staff Office LB2331 E58 2009.
Actions:
Add to cart (remove)
|
|
| |
|
Integrity in organizations : building the foundations for humanistic management
by Amann, Wolfgang.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke, Hampshire ; New York, NY : PALGRAVE MACMILLAN, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5387 I57 2013.
Actions:
Add to cart (remove)
|
|
| |
|
Property valuation techniques
by Isaac, David (David J.);
O'Leary, John (University lecturer).
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD1389.5 G7 I83 2013.
Actions:
Add to cart (remove)
|
|
