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Social media marketing
by Tuten, Tracy L;
Solomon, Michael R.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Boston : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF6146 I58 T883 2013.
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Marketing planning : where strategy meets action
by Sorger, Stephan.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 S637 2012.
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Marketing strategy and competitive positioning
by Hooley, Graham J;
Piercy, Nigel;
Nicoulaud, Brigitte.
Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Pearson Financial Times/Prentice Hall, 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.127 H66 2011.
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Principles of marketing : an Asian perspective
by Kotler, Philip.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Singapore : Pearson/Prentice-Hall, 2011, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 P659 2012.
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Corporate reputation : brand and communication
by Fill, Chris;
Roper, Stuart.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD59.2 F55 2012.
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Market-based management : strategies for growing customer value and profitability
by Best, Roger J.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 B46 2013.
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Marketing : an introduction
by Armstrong, Gary (Gary M.);
Kotler, Philip.
Edition: 11th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K625 2013.
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Sustainable marketing
by Martin, Diane;
Schouten, John.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5413 M37 2012.
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Global marketing
by Keegan, Warren J;
Green, Mark C.
Edition: 7th ed.Material type: Book; Format:
print
Publisher: Boston : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 K443 2013.
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Brand you : turn your unique talents into a winning formula
by Purkiss, John;
Royston-Lee, David.
Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5381 P87 2012.
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Essentials of services marketing
by Wirtz, Jochen;
Chew, Patricia;
Lovelock, Christopher H.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Singapore : Pearson Education South Asia Pte Ltd., 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD9980.5 W57 2012.
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Essentials of marketing
by Brassington, Frances;
Pettitt, Stephen.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Pearson, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 B6336 2013.
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Webs of influence
by Nahai, Nathalie.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Harlow, England ; New York : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 N34 2012.
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Basic marketing research : integration of social media
by Malhotra, Naresh K.
Edition: 4th ed., International ed.Material type: Book; Format:
print
Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M288 2012.
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Global marketing
by Keegan, Warren J.
Edition: 7th ed., Global ed.Material type: Book; Format:
print
Publisher: Harlow, Essex, England : Pearson Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF1416 K4433 2013.
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E-marketing
by Strauss, Judy;
Frost, Raymond.
Edition: 6th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson/Prentice Hall, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 S774 2012.
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Basic marketing research : integration of social media
by Malhotra, Naresh K.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M2884 2012.
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Marketing : an introduction
by Armstrong, Gary (Gary M.).
Edition: 11th ed., Global ed.Material type: Book; Format:
print
Publisher: Harlow, Essex : Pearson Education, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 K6251 2013.
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Strategic marketing problems : cases and comments
by Kerin, Roger A;
Peterson, Robert A. (Robert Allen).
Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.135 K47 2013.
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Social marketing
by Eagle, Lynne;
Dahl, Stephan;
Hill, Susie;
Bird, Sara;
Spotswood, Fiona;
Tapp, Alan.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Pearson Education, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5414 E1794 2013.
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