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Consumer behavior : building marketing strategy
by Hawkins, Del I.
Edition: 12th ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (4). Location(s): Library Collection HF5415.33 U6 H38 2013 c.2.
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Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world
by Philp, Bruce.
Material type: Book; Format:
print
bibliography
 ; Nature of contents:  ; Literary form:
not fiction
Publisher: Toronto : Emblem, 2012, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD69 B7 P479 2012.
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Consumer behavior : buying, having, and being
by Solomon, Michael R.
Edition: Eleventh Edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Pearson, [2015]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 S6 2015.
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Unthinking : the surprising forces behind what we buy
by Beckwith, Harry.
Material type: Book; Format:
print
bibliography
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Publisher: New York : Business Plus, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 B43 2013.
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Global marketing and advertising : understanding cultural paradoxes
by Mooij, Marieke K. de.
Edition: Fourth edition.Material type: Book; Format:
print
bibliography
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Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.127 M66 2014.
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Neuromarketing in action : how to talk and sell to the brain
by Georges, Patrick M;
Georges, Patrick;
Badoc, Michel.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: London ; Philadelphia : Kogan Page, 2014Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 G46 2014.
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Neuromarketing : exploring the brain of the consumer
by Żurawicki, Leon.
Material type: Book; Format:
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bibliography
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Publisher: Berlin ; London : Springer, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 Z87 2010.
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The buying brain : secrets for selling to the subconscious mind
by Pradeep, A. K.
Material type: Book; Format:
print
bibliography
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Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.12615 P73 2010.
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行銷前必修的購物心理學 : 徹底推翻被誤解的消費行為,揭開商品大賣的秘密
by Barden, Phil;
蕭美慧;
林佳誼;
吳慧珍.
Edition: 初版.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 臺北市 : 商周出版, 2013Other title: 徹底推翻被誤解的消費行為,揭開商品大賣的秘密.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF545.32 B3712 2013.
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Consumer behavior
by Schiffman, Leon G;
Wisenblit, Joseph.
Edition: Eleventh edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Pearson, [2015]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 S35 2015.
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4 X 10 漫畫家 X 消費文化 = 4x10 comic artists X consumer culture
by 王澤.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 香港 : 香港消費者委員會, 2016Other title: 4 x 10 comic artists X consumer culture.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.32 C667 2016.
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Customer loyalty, retention, and customer relationship management [electronic resource]
by -- ProQuest (Firm) Material type: Book; Format:
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available online
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Publisher: Bradford, England : Emerald Group Publishing, c2006Online Access: Click to View Availability: No items available
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Handbook of tourist behavior [electronic resource] : theory & practice
by Decrop, Alain;
Kozak, M. (Metin).
-- ProQuest (Firm) Material type: Book; Format:
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bibliography
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Publisher: New York : Routledge, 2009Online Access: Click to View Availability: No items available
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De grijze aap [electronic resource] : ouderen, communicatie en consumentengedrag vanuit het perspectief van de evolutie
by Sikkel, Dirk.
-- Universiteit van Amsterdam;
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Publisher: Amsterdam : Vossiuspers UvA/Amsterdam University Press, 2010Online Access: Click to View Availability: No items available
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Research in consumer behavior. [electronic resource] / Volume 12
by Belk, Russell W.
-- ProQuest (Firm) Edition: 1st ed.Material type: Book; Format:
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Publisher: Bingley [England] : Emerald Group, c2010Online Access: Click to View Availability: No items available
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Credit scoring, response modelling and insurance rating [electronic resource] : a practical guide to forecasting consumer behaviour
by Finlay, Steven.
-- ProQuest (Firm) Material type: Book; Format:
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Publisher: Houndmills, Basingstoke ; New York, N.Y. : Palgrave Macmillan, 2010Online Access: Click to View Availability: No items available
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Creative cost-benefits reinvention [electronic resource] : how to reverse commoditization hell in the age of customer capitalism
by Dussart, Christian.
-- ProQuest (Firm) Edition: 1st ed.Material type: Book; Format:
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Publisher: New York : Palgrave Macmillan, 2010Online Access: Click to View Availability: No items available
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The aging consumer [electronic resource] : perspectives from psychology and economics
by Drolet, Aimee Leigh;
Schwarz, Norbert, Dr. phil;
Yoon, Carolyn.
-- ProQuest (Firm) Material type: Book; Format:
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Publisher: New York : Taylor & Francis, 2010Online Access: Click to View Availability: No items available
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Branding your business [electronic resource]
by Hammond, James.
-- ProQuest (Firm) Edition: Rev. ed.Material type: Book; Format:
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Publisher: London ; Philadelphia : Kogan Page, 2011Online Access: Click to View Availability: No items available
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The key to the C-suite [electronic resource] : what you need to know to sell successfully to top executives
by Nick, Michael J.
-- ProQuest (Firm) Material type: Book; Format:
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Publisher: New York : American Management Association, 2011Online Access: Click to View Availability: No items available
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