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Creating a successful marketing strategy for your small new business
by Stasch, Stanley F.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 S8573 2010.
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Brand rewired : connecting intellectual property, branding, and creativity strategy
by Chasser, Anne H;
Wolfe, Jennifer C.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 C46 2010.
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Human development in business : values and humanistic management in the encyclical Caritas in veritate
by Mele, Domenec;
.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5387 H8573 2012.
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Uncommon sense, common nonsense : why some organisations consistently outperform others
by Goddard, Jules;
Eccles, Tony.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London : Profile, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD30.28 G628 2012.
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Marketing Strategy & Organization : building sustainable business
by Moenaert, Rudy;
Robben, Henry;
Gouw, Peter.
Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Leuven : Lannoo Campus, 2011Other title: Marketing strategy and organisation.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M64 2011.
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Marketing planning : where strategy meets action
by Sorger, Stephan.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 S637 2012.
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Marketing strategy : the thinking involved
by Hill, Mark E.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Thousand Oaks : SAGE Publications, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H546 2013.
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Corporate governance : theory and practice
by Padgett, Carol.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2012Online Access: Cover image Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD2741 P156 2012.
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Strategic management theory
by Hill, Charles W. L;
Jones, Gareth R.
Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Mason, Ohio : South-Western/Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD30.28 H55 2013.
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Strategic management and competitive advantage : concepts
by Barney, Jay B;
Hesterly, William S.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD30.28 B3683 2012.
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Strategic management : competitiveness & globalization
by Hitt, Michael A;
Ireland, R. Duane;
Hoskisson, Robert E.
Edition: 10e.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Australia ; Mason, Ohio : South-Western / Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD30.28 H585 2013.
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Surging into the future : forward-looking, socially caring pioneers
by Chen, Zhihui;
Ko, H. L., Joseph;
Luk, F. C., Richard.
-- Chinese University of Hong KongEMBA Programme. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hong Kong : Infolink Pub., c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD57.7 S96 2012.
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策略管理
by -- 香港管理專業發展中心 Material type: Book; Format:
print
; Literary form:
not fiction
; Audience:
Adult;
Publisher: 香港 : 中文大學出版社, 2005Other title: Managing strategy..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD30.28 C4146 2005.
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Financial analysis for HR managers : tools for linking HR strategy to business strategy
by Director, Steven M.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Upper Saddle River, New Jersey : FT Press, [2013]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5549 D5266 2013.
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The one-day marketing plan : organizing and completing a plan that works
by Hiebing, Roman G;
Cooper, Scott W.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2004Online Access: Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H518 2004.
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Domain names ®ewired : strategies for brand protection in the next generation of the Internet
by Wolfe, Jennifer C;
Chasser, Anne H.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2013Other title: Domain names rewired.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 W65 2013.
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Defending your brand : how smart companies use defensive strategy to deal with competitive attacks
by Calkins, Tim.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : Palgrave Macmillan, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 C26 2012.
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Organizational behavior : improving performance and commitment in the workplace
by Colquitt, Jason;
LePine, Jeffery A;
Wesson, Michael J.
Edition: 3rd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD58.7 C6255 2013 c.2.
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Facilities management and the business of managing assets
by Then, Danny Shiem-Shin;
Hee, Tan Teng.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, NY : Routledge, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5547.2 T44 2013.
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Short introduction to strategic human resource management
by Cascio, Wayne F;
Boudreau, John W.
Material type: Book; Format:
print
bibliography
; Literary form:
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Publisher: Cambridge : Cambridge University Press, 2012, ♭2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5549 C2977 2012.
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