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The fundamentals of marketing
by Russell, Edward.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Lausanne : La Vergne, TN : AVA Academia ; Distributed in the USA & Canada by Ingram Publisher Services, c2010Online Access: Check amazon.com for review and other information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 R87 2010.
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Talent is not enough : business secrets for designers
by Perkins, Shel.
Edition: Rev. and expanded 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
; Audience:
Specialized;
Publisher: Berkeley, Calif. : New Riders, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5386 P473 2010.
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Global search engine marketing : fine-tuning your international search engine results
by Kennedy, Anne;
Hauksson, Kristjan Mar.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 1265 K394 2012.
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An introduction to green process management
by Windsor, Samuel E.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Milwaukee, Wis. : ASQ Quality Press, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5413 W56 2010.
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Social media marketing
by Tuten, Tracy L;
Solomon, Michael R.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF6146 I58 T883 2013.
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Customers first : dominate your market by winning them over where it counts the most
by Bueno, Bolivar J.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 B84 2012.
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The marketing plan : how to prepare and implement it
by Luther, William M.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : AMACOM, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 L83 2011.
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Pricing for profit : how to command higher prices for your products and services
by Furtwengler, Dale.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : American Management Association, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5416.5 F87 2010.
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Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands
by Cato, Mac.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Beverly : Rockport, c2010Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 C38 2010.
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Everything I know about marketing I learned from Google
by Goldman, Aaron.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 G64 2011.
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The social media bible : tactics, tools, & strategies for business success
by Safko, Lon.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 S24 2012.
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The ad-free brand : secrets to building successful brands in a digital world
by Grams, Chris.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que Pub., c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 G73 2012.
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Brand rewired : connecting intellectual property, branding, and creativity strategy
by Chasser, Anne H;
Wolfe, Jennifer C.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 C46 2010.
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Manager's guide to marketing, advertising, and publicity
by Callen, Barry.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw Hill, c2010Other title: Marketing, advertising, and publicity.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 C2535 2010.
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Building a marketing plan : a complete guide
by Wong, Ho Yin;
Radel, Kylie;
Ramsaran-Fowdar, Rooma R.
Edition: 1st ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, N.Y. : Business Expert Press, 2011Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 W655 2011.
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Content is ca$h : leveraging great content and the web for increased traffic, sales, leads and buzz
by Montes de Oca, Wendy.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que, c2012Other title: Content is cash..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 M658 2012.
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Brand Bible : the complete guide to building, designing, and sustaining brands
by Millman, Debbie.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Beverly, Mass. : Rockport Publishers, c2012Other title: Complete guide to building, designing, and sustaining brands.Online Access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 M548 2012.
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Marketing Strategy & Organization : building sustainable business
by Moenaert, Rudy;
Robben, Henry;
Gouw, Peter.
Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Leuven : Lannoo Campus, 2011Other title: Marketing strategy and organisation.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M64 2011.
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Marketing planning : where strategy meets action
by Sorger, Stephan.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 S637 2012.
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Marketing research : an integrated approach
by Wilson, Alan M.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2012Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.2 W558 2012.
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