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Creating a successful marketing strategy for your small new business
by Stasch, Stanley F.
Material type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 S8573 2010.
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Brand rewired : connecting intellectual property, branding, and creativity strategy
by Chasser, Anne H;
Wolfe, Jennifer C.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 C46 2010.
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Content is ca$h : leveraging great content and the web for increased traffic, sales, leads and buzz
by Montes de Oca, Wendy.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Indianapolis, Ind. : Que, c2012Other title: Content is cash..Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1265 M658 2012.
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Marketing Strategy & Organization : building sustainable business
by Moenaert, Rudy;
Robben, Henry;
Gouw, Peter.
Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Leuven : Lannoo Campus, 2011Other title: Marketing strategy and organisation.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415 M64 2011.
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Marketing planning : where strategy meets action
by Sorger, Stephan.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 S637 2012.
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Social business by design : transformative social media strategies for the connected company
by Hinchcliffe, Dion;
Kim, Peter.
Edition: First edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: San Francisco : Jossey-Bass, 2012Online Access: Cover image Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5414 H56 2012.
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Marketing strategy : the thinking involved
by Hill, Mark E.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks : SAGE Publications, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H546 2013.
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Strategic marketing planning for the small to medium-sized business : writing a marketing plan
by Anderson, David W., Marketing professional.
Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Business Expert Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 A525 2012.
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Creating the strategy : winning and keeping customers in B2B markets
by Gould, Rennie.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; Philadelphia : Kogan Page, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1263 G68 2012.
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The one-day marketing plan : organizing and completing a plan that works
by Hiebing, Roman G;
Cooper, Scott W.
Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill, c2004Online Access: Publisher description | Contributor biographical information Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H518 2004.
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Domain names ®ewired : strategies for brand protection in the next generation of the Internet
by Wolfe, Jennifer C;
Chasser, Anne H.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Hoboken, N.J. : Wiley, c2013Other title: Domain names rewired.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.15 W65 2013.
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The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans
by Hamper, Robert J.
Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Education, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 H2764 2014.
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Strategic market management
by Aaker, David A.
Edition: Tenth edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, NJ : Wiley, [2014]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 A23 2014.
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Contemporary brand management
by Johansson, Johny K;
Carlson, Kurt A.
Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Thousand Oaks, California : SAGE, [2015]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.1255 J64 2015.
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