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Marketing : the basics
by Moore, Karl;
Pareek, Niketh.
Edition: 2nd ed.Material type:  Book; Format:
print
available online
bibliography
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not fiction
Publisher: London ; New York : Routledge, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.13 M664 2010.
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Marketing research : an integrated approach
by Wilson, Alan M.
Edition: 3rd ed.Material type: Book; Format:
print
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Publisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2012Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.2 W558 2012.
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Using technology to teach information literacy
by Mackey, Thomas P;
Jacobson, Trudi.
Material type: Book; Format:
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bibliography
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Publisher: New York : Neal-Schuman Publishers, c2008Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection ZA3075 U85 2008.
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The Cambridge companion to religious studies
by Orsi, Robert A.
Material type: Book; Format:
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Publisher: Cambridge ; New York : Cambridge University Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection BL41 C34 2012.
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Leading edge marketing research : 21st-century tools and practices
by Kaden, Robert J;
Linda, Gerald;
Prince, Melvin.
Material type: Book; Format:
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bibliography
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Publisher: Thousand Oaks, Calif. : SAGE Publications, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 L383 2012.
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Information literacy collaborations that work
by Jacobson, Trudi;
Mackey, Thomas P.
Material type: Book; Format:
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bibliography
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Publisher: New York : Neal-Schuman Publishers, c2007Online Access: Table of contents only Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Oversized Book ZA3075 I533 2007.
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Writing research papers : a complete guide
by Lester, James D;
Lester, James D.
Edition: 14th ed.Material type: Book; Format:
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Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection LB2369 L4 2012.
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Essentials of marketing research
by Zikmund, William G;
Babin, Barry J.
Edition: 5th ed.Material type: Book; Format:
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Publisher: Australia ; Mason, OH : South-Western Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 Z537 2013.
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Introduction to management science : a modeling and case studies approach with spreadsheets
by Hillier, Frederick S;
Hillier, Mark S.
Edition: 4th ed.Material type: Book; Format:
print
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Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection T56 H55 2010.
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Experimental design : procedures for the behavioral sciences
by Kirk, Roger E.
Edition: 4th ed.Material type: Book; Format:
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Publisher: Thousand Oaks : Sage Publications, c2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection BF39 K55 2013.
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Social research methods
by Bryman, Alan.
Edition: 4th ed.Material type: Book; Format:
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Publisher: Oxford ; New York : Oxford University Press. c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection H62 B787 2012.
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Basic marketing research : integration of social media
by Malhotra, Naresh K.
Edition: 4th ed., International ed.Material type: Book; Format:
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Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M288 2012.
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SPSS for starters
by Cleophas, Ton J.
Material type: Book; Format:
electronic
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Publisher: Dordrecht ; New York : Springer, c2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection R853 S7 C54 2010.
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Basic marketing research : integration of social media
by Malhotra, Naresh K.
Edition: 4th ed.Material type: Book; Format:
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bibliography
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Publisher: Boston : Pearson, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 M2884 2012.
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Research methods for business students
by Saunders, Mark;
Lewis, Philip;
Thornhill, Adrian.
Edition: 6th ed.Material type: Book; Format:
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bibliography
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Publisher: Harlow, England ; New York : Pearson, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HD30.4 S28 2012.
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Qualitative consumer and marketing research
by Belk, Russell W.
Material type: Book; Format:
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Publisher: London ; Thousand Oaks, Calif. : SAGE, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.2 B45 2013.
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How to find out anything : from extreme Google searches to scouring government documents, a guide to uncovering anything about everyone and everything
by MacLeod, Don.
Edition: First edition.Material type: Book; Format:
print
; Literary form:
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Publisher: New York : Prentice Hall Press, [2012]Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection ZA3075 M33 2012.
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Academic research, writing and referencing
by Deane, Mary.
Material type: Book; Format:
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bibliography
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Publisher: Harlow, England ; New York : Pearson/Longman, 2010Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection LB2369 D343 2010.
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Research and evaluation for busy practitioners : a time-saving guide
by Kara, Helen.
Material type: Book; Format:
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Publisher: Bristol ; Chicago, IL : Policy Press, 2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection H62 K37 2012.
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Business research methods
by Zikmund, William G.
Edition: 9th ed., International ed.Material type: Book; Format:
print
Publisher: [Mason, Ohio] : South-Western Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HD30.4 Z54 2013.
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