The consumer mind : brand perception and the implication for marketers /
by Martinez, Pepe.
Material type:
BookPublisher: London ; Philadelphia : Kogan Page, c2012Description: 178 p. ; 23 cm.ISBN: 9780749465704; 0749465700; 9780749465711 (ebook); 0749465719 (ebook).Subject(s): Consumers -- Psychology | Neuromarketing | Branding (Marketing) | Marketing -- Psychological aspects
Contents:
Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brain�s mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.32 M378 2012 (Browse shelf) | Available | 00018582 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5415.32 H38 2012 Preference, value, choice, and welfare / | HF5415.32 H69 2013 Consumer behavior / | HF5415.32 M34 2012 Sexy little numbers : | HF5415.32 M378 2012 The consumer mind : | HF5415.32 N49 2012 New perspectives on consumer culture theory and research. | HF5415.32 P34 2013 Loyalty 3.0 : | HF5415.32 S26 2013 International consumer behavior in the 21st century : |
Includes bibliographical references (p.[171]-172).
Starting point : the pillars of the human mind -- The alarm clock rings -- The world surrounding us -- Careful! watch out! -- Do you remember? -- Wonderful! -- How clever! -- Who's the boss here? -- Make your mind up! -- I want to be happy! -- I'm off to bed -- Summary of the brain�s mental functions -- Brands, communications and the mind -- Millward Brown and neuroscience -- Final reflections : philosophy and the mind.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG