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Sales promotion : how to create, implement & integrate campaigns that really work
by Mullin, Roddy.
Edition: 5th ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Philadelphia : Kogan Page Limited, 2010Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5438.5 M85 2010.
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Strategic advertising management
by Percy, Larry.
Edition: 4th ed.Material type: Book; Format:
print
Publisher: Oxford : Oxford University Press, c2012Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5438.5 P475 2012.
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Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A;
Andrews, J. Craig.
Edition: 9th ed.Material type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Mason, Ohio : South-Western Cengage Learning, c2013Availability: Items available for loan: Lee Yan Fong Library (2). Location(s): Library Collection HF5415.123 S54 2013 c.2.
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Advertising and promotion : an integrated marketing communications approach
by Hackley, Christopher E.
Edition: 2nd ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Los Angeles : SAGE, 2010Other title: Advertising & promotion.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5823 H185 2010.
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廣告傳播 = Advertising communications
by 蕭湘文.
Edition: 2 ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: 臺北縣 : 威仕曼文化, 2010Other title: Advertising communications.Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5821 X53 2010.
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Marketing communications : brands, experiences and participation
by Fill, Chris.
Edition: Sixth edition.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Harlow, England : Pearson, 2013Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 F55 2013.
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Marketing communications : discovery, creation and conversations
by Fill, Chris;
Turnbull, Sarah.
Edition: 7th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Harlow, England : Pearson Education Limited, 2016Availability: Items available for loan: Lee Yan Fong Library (1). Location(s): Library Collection HF5415.123 F55 2016.
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