How brands grow : what marketers don't know /
by
Sharp, Byron
.
Material type: 
BookPublisher: Oxford ; New York : Oxford University Press, 2010Description: xvii, 228 p. : ill. ; 23 cm.ISBN: 9780195573565 (hbk.); 0195573560 (hbk.).Subject(s): Branding (Marketing)
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415.1255 S52 2010 (Browse shelf) | Available | 00000293 |
Total holds: 0
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| HF5415.1255 O45 2008 Wally Olins : | HF5415.1255 P47 2013 Retail marketing and branding : | HF5415.1255 S38 2013 Lifestyle brands : | HF5415.1255 S52 2010 How brands grow : | HF5415.1255 S523 2013 Brand revolution : | HF5415.1255 W368 2010 Branding with brains : | HF5415.1255 W67 2012 Branded component strategies : |
Includes bibliographical references (p. 218-228).
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
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Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG