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Marketing myopia /

by Levitt, Theodore.
Material type: materialTypeLabelBookSeries: Harvard business review classics.Publisher: Boston, Mass. : Harvard Business Press, c2008Description: v, 90 p. ; 17 cm.ISBN: 9781422126011; 1422126013.Subject(s): Marketing | Customer relations
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Lee Yan Fong Library

Lee Yan Fong Library

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HF5415 L4832 2008 (Browse shelf) Available 00000318
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HF5415 L2623 2012 Essentials of marketing / HF5415 L362 2014 Stickier marketing : HF5415 L474 2010 The nonprofit marketing guide : HF5415 L4832 2008 Marketing myopia / HF5415 L83 2011 The marketing plan : HF5415 M29474 2013 Marketing / HF5415 M378 2012 Essentials of marketing :

Originally published in Harvard Business Review, 2004.

Includes bibliographical references (p. 81-82).


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