Marketing myopia /
by
Levitt, Theodore
.
Material type: 
BookSeries: Harvard business review classics.Publisher: Boston, Mass. : Harvard Business Press, c2008Description: v, 90 p. ; 17 cm.ISBN: 9781422126011; 1422126013.Subject(s): Marketing | Customer relations
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415 L4832 2008 (Browse shelf) | Available | 00000318 |
Total holds: 0
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| HF5415 L2623 2012 Essentials of marketing / | HF5415 L362 2014 Stickier marketing : | HF5415 L474 2010 The nonprofit marketing guide : | HF5415 L4832 2008 Marketing myopia / | HF5415 L83 2011 The marketing plan : | HF5415 M29474 2013 Marketing / | HF5415 M378 2012 Essentials of marketing : |
Originally published in Harvard Business Review, 2004.
Includes bibliographical references (p. 81-82).
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG