Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history /
by
Scott, David Meerman
; Halligan, Brian.
Material type: 
BookPublisher: Hoboken, NJ : Wiley, c2010Description: xxv, 163 p. : ill. ; 19 cm.ISBN: 9780470900529; 0470900520.Subject(s): Grateful Dead (Musical group) | Marketing | Social media -- Economic aspects | Success in businessOnline resources: Table of contents only | Publisher description | Contributor biographical information Summary: "The Grateful Dead broke almost every rule in the music industry book...By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations...you can apply to your business..."--back cover.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5414 S39 2010 (Browse shelf) | Available | 00000319 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5414 E93 2012 Social media marketing : | HF5414 H37 2014 Social marketing : | HF5414 H56 2012 Social business by design : | HF5414 S39 2010 Marketing lessons from the Grateful Dead : | HF5415 1265 K394 2012 Global search engine marketing : | HF5415 A647 2010 Marketing demystified : | HF5415 B26 2014 Marketing / |
Includes bibliographical references (p.159).
"The Grateful Dead broke almost every rule in the music industry book...By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations...you can apply to your business..."--back cover.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG