Foundations of marketing /
by
Pride, William M
; Ferrell, O. C.
Material type: 
BookPublisher: Australia ; Mason, OH : South-Western, Cengage Learning, c2013Edition: 5th ed.Description: xxiii, 550 p. : col. ill. ; 28 cm.ISBN: 9781111580162 (pbk.); 1111580162 (pbk.).Subject(s): Marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415 P6584 2013 (Browse shelf) | Available | 00000953 |
Total holds: 0
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| HF5415 P2342 2012 Introduction to marketing : | HF5415 P4419 2013 Sustainable enterprise : | HF5415 P658 2014 Marketing / | HF5415 P6584 2013 Foundations of marketing / | HF5415 P659 2012 Principles of marketing : | HF5415 R55175 2012 The rise of marketing and market research / | HF5415 S24 2013 The fusion marketing bible : |
Includes bibliographical references and indexes.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG