Item type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5438.5 M85 2010 (Browse shelf) | Available | 00000957 |
HF5438.4 S2268 2012 Sales growth : | HF5438.4 S56 2012 Sales management : | HF5438.4 S78 2008 Management of a sales force / | HF5438.5 M85 2010 Sales promotion : | HF5438.5 P475 2012 Strategic advertising management. | HF5438.8 P74 K45 2013 Make it all about them : | HF5438.8 P75 H39 2014 Neuro-sell : |
Includes index.
Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.