Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415 K464 2010 (Browse shelf) | Available | 00000977 |
HF5415 J42 2013 Valuable content marketing : | HF5415 J51 2013 Principles and practice of marketing. | HF5415 K452 2013 Marketing : | HF5415 K464 2010 Marketing IT products and services / | HF5415 K52196 2013 Psychological foundations of marketing / | HF5415 K5838 2013 High impact marketing that gets results / | HF5415 K625 2013 Marketing : |
Includes bibliographical references and index.
Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.