Global marketing : contemporary theory, practice, and cases /
by Alon, Ilan; Jaffe, Eugene D; Vianelli, Donata.
Material type:
BookPublisher: New York : McGraw-Hill/Irwin, c2013Description: xxi, 602 p. : ill., maps ; 26 cm.ISBN: 9780078029271 (pbk. : alk. paper); 0078029279 (pbk. : alk. paper); 9780071318204.Subject(s): Export marketing | Export marketing -- Case studiesOnline resources: Publisher description
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF1416 A47 2013 c.2 (Browse shelf) | Available | 00007081 | ||
| Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF1416 A47 2013 (Browse shelf) | Available | 00001028 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF1411 E47 1994 Empirical studies of strategic trade policy / | HF1411 L536 2012 International economics. | HF1414 C66295 2012 Competitiveness : | HF1416 A47 2013 Global marketing : | HF1416 A47 2013 c.2 Global marketing : | HF1416 C375 2013 International marketing / | HF1416 C375 2016 International marketing / |
Includes bibliographical references and indexes.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG