Essentials of marketing /
by
Lamb, Charles W
; Hair, Joseph F; McDaniel, Carl D.
Material type: 
BookPublisher: Australia ; Mason, Ohio : South-Western Cengage Learning, c2012Edition: 7th ed.Description: xxiii, 648 p. : col. ill. ; 28 cm.ISBN: 9780538478342 (pbk); 0538478349 (pbk).Other title: Marketing.Subject(s): Marketing | Marketing -- Management
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 Book |
Lee Yan Fong Library
Library Collection
Lee Yan Fong Library |
HF5415 L2623 2012 (Browse shelf) | Available | 00001084 |
Total holds: 0
Browsing Lee Yan Fong Library Shelves , Shelving location: Library Collection Close shelf browser
| HF5415 K68 2010 Marketing 3.0 : | HF5415 K683 2013 Market your way to growth : | HF5415 K848 2012 Contemporary marketing / | HF5415 L2623 2012 Essentials of marketing / | HF5415 L362 2014 Stickier marketing : | HF5415 L474 2010 The nonprofit marketing guide : | HF5415 L4832 2008 Marketing myopia / |
Previous ed.: 2009.
Includes bibliographical references (p. 612-624) and index.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG